The Brazilian Blowout (BBO) is an anti-frizz smoothening treatment. It is a liquid solution that, when applied to the hair and infused with heat, creates a protective protein layer around the hair shaft blocking out humidity and rendering the hair smooth, silky, and free of frizz. Originating in Brazil, the BBO formula includes the infamous Brazilian blowout treatments smooth hair and intensify shine by bonding formaldehyde – a known carcinogen linked to an array of other health problems – to the keratin in hair. During a blowout, the heat converts the liquid formaldehyde or methylene glycol into formaldehyde gas, creating fumes that are inhaled by stylists and salon patrons.
Many women consider keratin treatment the holy grail of hair care procedures. Not only does it repair chemically treated hair, it also keeps it looking beautiful and frizz free. Furthermore, keratin treatment has done wonders for women whose lovely locks are often damaged by the heat and humidity in tropical weather.
Japanese Heat Straighteners: Also known as thermal reconditioning, it uses ammonium thioglycolate, lasts four to six months and is slightly less damaging to hair. Brazilian Straighteners: Keratin treatments are not for very curly hair and last about three months. They smooth hair without breaking protein bonds and some contain formaldehyde. Pros of Keratin Treatment for Curly Hair. Cons of Keratin Treatment for Curly Hair. Smoothing: Makes hair silky soft & sleek. Can be expensive: $250 – $450 per session. Boosts hair shine by sealing in moisture. Application can be painful, may cause allergies & rashes. Easier and faster styling.
The keratin/Brazilian treatment is one of the safest permanent hair straightening methods. It also comes with the added benefit of protecting your hair from the sun. Procedure. The stylist will wash your hair and divide it into sections. They will apply a keratin solution to each section and leave it on for 2-5 minutes.
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    • does brazilian keratin treatment damage hair